NYC made
lee and Barrett is a street wear inspired brand designed and Manufactured in New York City. Started in the back of a warehouse we worked tirelessly to create a line of footwear, accessories, and apparel that represent our gritty spirit and dedication to craftsmanship. Our brand was partnered with Vibram USA to showcase their durable outsoles.
With the help of my stitcher Edgar, we were able to prototype several early styles and grow our understanding of the footwear making process. Through this exploration we were able to implement a strobel lasting process to reduce production time. In the summer Sean Stockton joined the team as a fellow designer and we were able to push beyond shoes and develop a full line of footwear, bags and accessories. Sean and I documented these styles in what became our 2019 look book.
Footwear/Accessories Design
Responsible for the footwear and accessories lifecycle from ideation to delivery.
Marketing
Created and promoted the brand materials including look books, social media content, and industry networking.